Human Centered Innovation

Innovative Personalized Solutions for Everyone

At Novorêx, we revolutionize healing and human performance by applying emotional intelligence through belief mapping, identity discovery, and personalized guidance. We empower individuals, elevate organizations, and improve lives across health, business, and beyond — with purpose, clarity, and the power to thrive.

A GOOD WORD changes the WORLD!

Dr.Sater

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Meet the team!

Dr. Sam Sater: Founder & CEO of Novorêx & HAS Consulting.

A physician-scientist, visionary entrepreneur, and board-certified hematologist-oncologist with over 15 years of experience at institutions like Jules Bordet, Cornell, NIH, Johns Hopkins, and the Cleveland Clinic, Dr. Sater has dedicated his career to transforming how we heal, lead, and grow.

Driven by a deep belief that medicine must serve the whole human, not just the disease, Dr. Sater left traditional systems to build a new model of care and innovation rooted in emotional intelligence, belief science, and human-centered technology.

Whether supporting a cancer patient through healing, guiding a founder through emotional clarity, or reimagining how organizations scale with soul, Dr. Sater’s mission remains the same: to help people know themselves, believe in their path, and live with power, purpose, and compassion.

DR. Ghada Tawbeh: General Manager at Novorex and HAS Consulting.

A seasoned leader and management consultant with a decade of experience guiding organizations in healthcare, non-profits, and the corporate sector across Lebanon and the MENA region. She specializes in strategic planning, leadership development, and organizational transformation.

Dr. Tawbeh holds a Doctorate in Business Administration and dual Master’s degrees in Healthcare Quality & Management and Education Leadership & Management. She is an internationally certified trainer in Leadership and Management (ISLESE University, UK), and an ICF-certified coach

Dr. Tawbeh has led strategic growth and operational excellence in both private and non-governmental sectors. Now, as General Manager, she directs business development, fosters key partnerships, and delivers impactful consulting solutions in healthcare.